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US Bank - UI and Brand Convergence 
Money movement product
Team - UX Manager, UX Designer, Visual Design Lead, Visual Designer, Production Designer, 2 UX researchers
Role - Visual Designer Lead
Scope - Spearhead the visual design, pattern and brand convergence between US bank and partner Zelle and Design responsive UI for desktop, tablet and create design specifications.
Duration - 3 months
Skills - Research, problem analysis, UI pattern and brand analysis, styles guides, specifications, styles integration, brand integration
wire frames, visual design, interaction design
Tools - Sketch, Invision, photoshop
Learn
Since Zelle had already performed and validated user research and user testing my research was to study both US bank and Zelles style guides and UI patterns.
Project Scope
1. Visual and pattern convergence
2. Responsive mobile to desktop strategy and deisgn
3. Style guide specifications for Dev.
4. Translated low-fi user flows into high fidelity user flows.
Problem
US Bank needed to solve for the problem of converging two separate UI style and pattern guidelines in order to create a seamless user experience. The UI and patterns were very different.
Low fidelity wire frames needed to be translated into a visual and pattern convergence.
High fidelity user flows and mockups also needed to be created for 30 screens.
Final results of UI and brand convergence.
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